Isn’t fall such a beautiful season? Rich colours, gorgeous crisp mornings and blue skies. I took this picture on our walk yesterday morning.
Sometimes we just need to turn our face to the autumn sun and know that we are deeply guided and loved.
Autumn is a season of harvest – where the fruits of our labour from the seasons before are gathered and enjoyed in gratitude.
As I’ve been taking in the change of seasons, I’ve been thinking about how this applies to business as well.
4 Ways to Be in the Harvest of Your Business
Unlike in the spring of your business, where you are creating new programs or products, fall is a fabulous time to use what you already have. Here are 4 ways to capitalize being in the harvest of your business and reap the income destined to flow to you.
1. Re-Purpose Content
It can be exhausting to always be creating, creating, creating. And truthfully, it’s not needed. Give your favourite, popular blog posts and articles a refresh and share them again, perhaps bringing in an updated introduction, an evolved insight or a new personal reflection.
Don’t worry that you’ve shared them before. People need reminders. Many may have not seen the original content AND you are inviting new people to see it too.
Do the same with social media content. How many memes and images have you created in the past year that you could recycle? Chances are a ton!
Here’s a great article from Kim Garst that can give you ideas on re-purposing content.
2. Promote with a Fall Savings
Instead of offering a brand new service, look at what you already have. What’s selling well or sold well in the past? Can you offer a fall savings to create excitement?
3. Slice Off a Ripe Segment
Do you have a module in a larger program that clients just love? What if you sliced that off and sold it separately this fall?
Doing so may achieve three things:
1) It brings your offer down to an attractive price-point as an entry into your world.
2) It focuses your marketing copy to get more specific.
3) It meets people exactly where they are at with a do-able step!
4. Same Program, New Audience
Sometimes we just need to pick up our wagon and sell our fruit in the village over! Ya know what I mean? New faces can make all the difference.
Can you take your existing offer to a new audience? What markets have you not yet tapped?
It’s amazing how these harvest-inspired changes can bring about fresh inspiration that raises your energy AND has you experiencing the rewards of previous seasons where you created this wonderful value.
Harvest is a time to rejoice and celebrate your gifts, and to invite in abundant money flow. Join me in indulging in it.